If you are regularly searching for coffee beans, or have spent any time in the coffee industry, you have likely heard the terms “Fair Trade” and “Direct Trade” thrown around. It’s easy to see these words printed on the side of your coffee bag and feel good about your purchase, but what does it really mean? Are they the same thing? Is one better than the other? The world of ethically sourced coffee doesn’t need to be complicated. Here’s a quick guide into the world of ethical and sustainable coffee sourcing.